ASX-listed developer Cedar Woods is progressing its plans for its Southbank arts precinct site.&nbsp;

The developer has filed plans, which are now with the&nbsp;Department of Transport and Planning, for a new 20-level tower at&nbsp;<a href="https://www.apartments.com.au/new-apartments/141-151-sturt-street-southbank-vic-3006">141–151 Sturt Street</a>, a 2,718 sqm block opposite the Habitat Filter sculpture.

The proposal seeks to demolish the two-level&nbsp;commercial building, including a small supermarket and medical tenancies, and create a new building with 180 apartments and a focus on an&nbsp;active public realm and arts integration.

&nbsp;

<img alt="Southbank site" data-entity-type="file" data-entity-uuid="76a72db6-91ef-43ae-827d-a9cfa72893d2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Site.png?VersionId=DZgtB4K6BswVh0QtCs3iLjXaLp0CbcEb" />

&nbsp;

There will be a full mix of apartment configurations, including 28 studio apartments, 16 one-bedroom, 104 two-bedroom, and 32 three-bedroom units.

Retail, creative arts, and residential amenity functions are integrated across the lower levels. A food and drink tenancy is planned to front Dodds Street, while a retail tenancy fronting Sturt Street will be accessed via an elevated walkway. The first floor includes a substantial 734 sqm creative arts space, envisioned to support Melbourne’s growing cultural and digital industries.

Architecture firm <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has put together the plans. In their&nbsp;Urban Design Report they highlighted the project’s ambition to embed itself within Southbank’s evolving cultural fabric.

A central feature of the design is a through-block link connecting Sturt and Dodds Streets, landscaped with native plantings and embedded with universal access ramps.

“The ramp has been thoughtfully integrated as the primary access point, ensuring universal accessibility for all users,” the report noted, with the link offering “a direct response to the urban planning scheme of creating more green spaces within our communities”.

<img alt="Southbank podium" data-entity-type="file" data-entity-uuid="4d24b1b2-d69c-4a11-a11d-ec6df432221c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/podium.png?VersionId=geWoJyZDmPSLODZ_.PNJ0LvpOmyyCdpo" />

The building’s podium form responds to the mandatory height limits along Dodds Street and maintains a fine-grain interface to adjoining developments. Above the podium, the tower is articulated with recessed balconies and a focus on views toward the CBD and surrounding arts institutions. A communal rooftop recreation deck and indoor lounge are positioned on level four, adjoining seven apartments and providing over 900 sqm of resident amenity space.

Vehicle access and loading will be provided via Dodds Street, with 155 resident car spaces located across two basement levels and the first three above-ground floors. Bicycle storage is more generous, with 226 spaces distributed across resident, staff and visitor needs.

Rothelowman describes the architecture as “humanist,” with ground-level interfaces designed to encourage social interaction and provide a dignified entry for both residents and passers-by. “All street interfaces are crafted to invite and nurture human connections,” the design report states. “The façade transitions to a human scale, providing an approachable and engaging streetscape”.

Cedar Woods, while well-known for its large communities it develops outside of Australia's capital cities, they have recently developed in Melbourne's inner-ring before. They are approaching completion at <a href="https://www.apartments.com.au/new-townhouses/88-leveson-north-melbourne-88-leveson-street-north-melbourne-vic-3051">88 Leveson</a>, just 15 townhouses in the heart of North Melbourne.

Joel Robinson

Cedar Woods progresses with new apartment plans in Southbank arts precinct

Brisbane developers Core Property Partners and Vector Property Australia has teamed up for Brisbane's newest apartment development.

The duo identified <a href="https://www.apartments.com.au/developments/east-brisbane-qld-4169">East Brisbane</a> as their preferred suburb, on the fringe of the Gabba Precinct, where they've just revealed BANKSII, 72 apartments opposite Raymond Park.

[smartcode_project:default project_id=136432 project_image_fid=5481]

The one-, two-, and three-bedroom apartments will sit in a glass-wrapped building that will also feature a rooftop with an&nbsp;infinity-edge pool, a BBQ area and alfresco dining spaces, sun lounges, and a sauna, as well as a resident-only gym and a ground-floor cafe.

Rhett Williams, Director of Vector Property Australia, said the project will lift the quality of the East Brisbane community and set a new benchmark.

"In Brisbane’s current property landscape, <a href="https://www.apartments.com.au/new-apartments/banksii-east-brisbane-169-wellington-road-east-brisbane-qld-4169">BANKSII</a> stands out through its emphasis on lifestyle-oriented living, connectivity and sophisticated design," Williams says.

[smartcode_project:default project_id=136432 project_image_fid=5479]

The 10-level building has been designed by MAS Architecture. Their designs were inspired by the native Banksia flower, with the architecture and interiors reflecting the organic symmetry of its namesake flora. MAS has interpreted this throughout the building’s curved form, façade detailing and interior palette.&nbsp;

The building’s flowing geometry and natural tones are complemented by large balconies and floor-to-ceiling glazing, maximising cross-breezes, daylight and views over the city, parklands and river.

“Having a strong narrative for a building helps us architecturally,” MAS noted. "We can choose colours that come off that species of flowers. The trunk and the trees and the flower elements all are now visible in our joinery on the inside and in our architectural finishes on the outside."

[smartcode_project:default project_id=136432 project_image_fid=5485]

Apartments will feature timber floors, soft porcelain tiles, brushed bronze fittings, and stone benchtops with warm veining.&nbsp;

Kitchens feature premium SMEG appliances and generous storage, while bathrooms have been designed as calming retreats with curved cabinetry and twin sinks in the master ensuites.

The building will feature a suite of rooftop and wellness amenities. Residents will have access to an infinity-edge pool, BBQ and alfresco dining areas, sun lounges and a rooftop sauna.&nbsp;

A residents-only gym will be located on the podium level, while a ground-floor café and landscaped laneway will further activate the site and improve neighbourhood connectivity.

[smartcode_project:default project_id=136432 project_image_fid=5488]

BANKSII will rise from a prime Wellington Road site, with the building oriented to overlook the adjacent Raymond Park and take in extensive city views. It is also on the doorstep of key&nbsp;lifestyle infrastructure, including the future Kangaroo Point Green Bridge, The Gabba stadium, and the planned Brisbane Live arena.&nbsp;

Public transport options, including ferry, bus and rail - including the future Cross River Rail Woolloongabba station - are all nearby, supporting a car-optional lifestyle just minutes from the CBD.

Williams said the team spent over a year searching for the ideal site before securing this location.

"We were attracted to <a href="https://www.apartments.com.au/developments/east-brisbane-qld-4169">East Brisbane</a> as it is a vibrant and growing community that offers a perfect balance of urban convenience and natural beauty with the parklands and river on our doorstep.”

The project is part of the broader Woolloongabba Games precinct, which is undergoing significant investment in the lead-up to the 2032 Brisbane Olympics. This urban renewal, coupled with infrastructure upgrades, is expected to enhance long-term liveability and capital growth in the area.

Given the wide max of configurations, BANKSII is expected to suit everyone from first home buyers and investors to families and downsizers.

[smartcode_project_cta:default project_id=136432]

BANKSII sales launch in booming East Brisbane apartment market

The Minns Labor Government will deliver Sydney’s first new heavy rail station in more than a decade – enabling up to 10,000 new homes by rezoning land around Woollahra and Edgecliff stations, right next to the CBD, to tackle the housing crisis and rebalance growth across the city.

Recent reports by the NSW Productivity Commission have warned that Sydney is losing twice as many young people as it is gaining, while also finding that Woollahra is the most feasible Local Government Area (LGA) in New South Wales to build new housing.

Despite this, housing approvals in Woollahra consistently lag well behind other LGAs, and the population has declined by 11 per cent over the past 50 years while Greater Sydney as a whole has grown by 74 per cent.

The new station that will be an eight-minute trip from Sydney CBD, will be located on the Eastern Suburbs train line in Woollahra, where a station build was started in the 1970s but never completed.

To enable the delivery of new homes the NSW Government will lead a rezoning of Woollahra and Edgecliff stations similar to other state led rezonings to allow additional homes to be built around the stations.

Affordable housing will also make up a proportion of development on the site with the final amount of affordable housing required, to be determined as part of the rezoning process.

The area surrounding the new station is within walking distance of major green and recreational space including Cooper, Trumper, Rushcutters Bay and Centennial Parks.

The Eastern Suburbs train line between Bondi Junction and Sydney CBD also has the lowest passenger usage rates during the AM peak of any line on the Sydney network, with only 43 per cent of operating capacity during the AM peak currently being utilised by passengers.

Sydney Water and Infrastructure NSW have confirmed there is capacity in the water and wastewater systems to accommodate the proposed 10,000 dwellings without major upgrades.

The rezoning is expected to take around two years and will further support the Government’s housing targets that rebalance the delivery of new homes around existing infrastructure.

&nbsp;

&nbsp;

Next stop Woollahra train station - delivering up to 10,000 new homes in the heart of Sydney

<section data-element_type="section" data-id="b086848">
Fresh off completing its mixed-use Malvern project Malvern Collective, Kokoda Property Group has acquired a prime site on Richmond's Bridge Road.

They are planning a mid-rise residential development with&nbsp;integrated wellness amenities and a vibrant ground-floor retail and dining offering.

The site, at&nbsp;487–495 Bridge Road, spans&nbsp;1,650 sqm with 50 metres of dual frontage across Bridge Road and Palmer Street. It is currently leased to Adairs, and has a large retail building and 20 onsite car parks.
</section>

<section data-element_type="section" data-id="534a164">
Kokoda Property Group’s acquisition forms part of a broader phase of growth in Melbourne, building on momentum from the completion of Malvern Collective and the recent purchase of a Burnley Street site for the developer’s first commercial project.&nbsp;

Mark Stevens, Kokoda Property Group’s Founder and Managing Director, said that the company’s Bridge Road site acquisition signals confidence in a city that is re-accelerating.

“Melbourne is regaining momentum,"&nbsp;Stevens said.

"After a cautious period post-COVID, we’re seeing buyer sentiment stabilise and capital leaning back into well-located, quality projects. Victoria now benefits from deep builder capacity and competitive delivery pricing, creating a rare opportunity to bring design-led inner-city developments to market without compromising on craftsmanship.

“Richmond ticks all the boxes for us – connectivity, culture and everyday amenity – making Bridge Road the perfect address for an amenity-rich, multi-use development."

<img alt="Kokoda" data-entity-type="file" data-entity-uuid="9a8de51d-8092-480a-8b7e-e081816692c2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-08-29%20at%208.54.27%E2%80%AFAM.png?VersionId=VRHpV5.6beOu2cieKHWrw3ErMPuVOAuj" />

Envisioned as an “urban lantern” the building will bring a distinctive new presence to Bridge Road with a sculptural retail frontage, designed to honour the street’s heritage character while contributing to its renewal.

Stevens said the acquisition reflects the developer’s commitment to design-led addresses in Melbourne’s inner city.

“Drawing on Richmond’s rich heritage and dynamic character, we’ve envisioned a contemporary building that respects the past while elevating the way people live today. With dual frontages, curated ground-floor spaces, and a focus on wellness, this project will contribute to the neighbourhood’s evolution, appealing to both downsizers and a new generation of professionals.”

Kokoda Property will now progress concept design ahead of a future planning process.
</section>

Mark Stevens, Kokoda Property Group’s Founder and Managing Director, said that the company’s Bridge Road site acquisition signals confidence in a city that is re-accelerating

First look: Kokoda secures Richmond site for new apartment development

Gold Coast developer Drew Group is fast approaching sell-out at its Main Beach apartment development, Lagoon Main Beach.

In the last nine months, Drew Group and sales partner Pezet Matheson have secured 31 sales totalling over $75 million, as the two-tower development advances towards completion under the expert eye of Hutchinson Builders.

“Today's buyers are more discerning than ever," Drew Group Managing Director Jon Drew says.

"It's essential to provide something truly unique that sets a development apart, and we believe Lagoon has achieved just that."

[smartcode_project:default project_id=108747 project_image_fid=193023]

Just over 50 per cent of recent&nbsp;sales have been to local buyers, reflecting the deep trust and connection within the Gold Coast community that Drew Group has developed over the years.

Demand has been particularly robust at the top end, with two of the three exclusive penthouses already sold, alongside five sub-penthouses. Only seven apartments remain in Lagoon's Signature Series — one&nbsp;penthouse and six sub-penthouses.

[smartcode_project:default project_id=108747 project_image_fid=284864]

Drew Group has also removed the much-maligned sunset clause from all contracts at Lagoon. The sunset clause — although rarely invoked, yet on occasion known to have been — allows developers to take back contracts on apartments should the building not be completed within the timeframe specified in the contract.

Pezet Matheson Co-Director Jayde Pezet says the fact Lagoon is&nbsp;within a year of completion, and has no sunset clause in contracts, provides certainty to buyers.

"This is paramount in the current market," Pezet says.

Drew Group has committed to providing the highest level of security inclusions — none more impressive than the Ubiquity Access Control System, a cutting-edge facial recognition technology that is one of the most state-of-the-art keyless entry systems on the market.

[smartcode_project:default project_id=108747 project_image_fid=190743]

One of the biggest drawcards to Lagoon has been the size of the apartments.

"It is unlikely that any future new development in Main Beach will be able to offer such spacious living at this price point," Drew says.

"Today's buyers are more discerning than ever, carefully evaluating amenities like gyms, spas, workspaces, and beach lockers, along with quality finishes. It's essential to provide something truly unique that sets a development apart, and we believe Lagoon has achieved just that."

Lagoon is set to complete construction in mid-2026.

[smartcode_project_cta:default project_id=108747]

Lagoon Main Beach approaches sell-out as local buyers drive $75m in sales

Albert Road

<html><body>
Albert Road is currently subject to a mini wave of apartment projects as developers seek to cash in on the already popular residential sub precinct.

Split between South Melbourne 3205 and Melbourne 3004, Albert Road and the immediate block either side sees no less than nine separate apartment developments in the works, with the smallest project sporting 50 dwellings.

The progressive morphing of Albert Road begins with detached single dwelling blocks at its westerly edge and transforms into a mini high-rise enclave toward St Kilda Road, or what will become Domain Station/Interchange.

Overall the nine projects highlighted below look set to add as many as 1,060 new apartments into the area, with none yet to advance to construction.

<h2>Largest of the lot</h2>

GURNER's latest residential development landed with City of Port Phillip during November, with its current status listed as at appeal.

The work of Elenberg Fraser, 7 Bowen Crescent is expected to accommodate approximately 200 apartments on a triangular site which is now a distinctively angular low-rise commercial building.

A more recent application comes in the form of a conversion of the current multi-level car park found at 2 Bowen Crescent. Chinese-backed Wuzhong Albert Pty Ltd is behind the $67 million scheme, with Plus Architecture handling the design.

At a height of 65 metres, the proposal calls for 214 apartments, 206 car parking spaces and 697 square metres of retail space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image69_3.jpg" rel="gallery-all" title="Bowen Crescent is set for change"><img alt="" class="image-article-full-width-580px" height="254" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image69_3.jpg?itok=j3Qd5JL8" title="Bowen Crescent is set for change" width="580"></a>

<figcaption>Bowen Crescent is set for change </figcaption></figure><h2>Kavellaris influence</h2>

Kavellaris Urban Design are responsible for two recent planning applications. 

159 Eastern Road is subject to a residential proposal on behalf of Le Tet Property Group Pty Ltd which is both the owner and prospective developer of the land. 78 apartments are included over the 12 level building which features a distinctive facade highlighted by perforated metal screens.

Another project at 180 Albert Road is Sydney-based AUSWIN TWT's first Melbourne development. Dubbed New Life Melbourne, the glass-clad building incorporates 101 apartments above two retail spaces, with 23 three bedroom dwellings set over the upper levels.

Submitted to City of Port Phillip during November, the current status of 180 Albert Road is listed as at appeal.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image59_2.jpg" rel="gallery-all" title="159 Eastern Road and 180 Albert Road"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image59_2.jpg?itok=xiZhicHG" title="159 Eastern Road and 180 Albert Road" width="580"></a>

<figcaption>159 Eastern Road and 180 Albert Road</figcaption></figure><h2>Off Albert and on the radar</h2>

Three smaller apartment  projects are found off Albert Road within South Melbourne, headed by GURNER's at sales 74 Eastern Road. Elenberg Fraser feature once again as the design lead with 85 apartments set to be created.

Likewise Lakehouse Apartments on Palmerston Crescent is also available for purchase.

Developer Enshine Property is championing the project with Lakehouse representing their first Melbourne endeavour following extensive property experience within China's Shanxi region.

Palmerston Crescent also plays host to Carter Group's intended residential pursuit. Plus Architecture created the project at 61-65 Palmerston Crescent which has been at planning for the best part of 19 months. 50 apartments are expected within the 13 level project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image68_5.jpg" rel="gallery-all" title="South Melbourne is set to gain some additons"><img alt="" class="image-article-full-width-580px" height="731" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image68_5.jpg?itok=72Ca06Jy" title="South Melbourne is set to gain some additons" width="580"></a>

<figcaption>South Melbourne is set to gain some additons</figcaption></figure><h2>Elenberg Fraser double up</h2>

<a href="https://urban.melbourne/planning/2015/02/03/planning-for-a-south-melbourne-double-dose">Covered during early 2015</a>, Elenberg Fraser's back to back residential towers have met differing planning outcomes.

The curvy 13-21 Palmerston Crescent ultimately found success via a trip to VCAT, with listed developer Round Bay Pty Ltd now free to proceed with the next phase of the development process. Included within the tower are near on 200 apartments set above ground floor commercial and retail spaces.

Not so fortunate was 28-32 Albert Road. Submitted at the same time as 13-21 Palmerston Crescent, it has gone back to planning with a revised scheme before City of Port Phillip.

Now more angular in appearance, the tower has also been revised from an initial 146 apartments down to 72, split almost evenly between two and three bedroom apartments. Evidently developer Lintime Pty Ltd has repositioned the proposal to capture the luxury apartment buyer.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image67_0.jpg" rel="gallery-all" title="Elenberg Fraser's proposed and approved additions"><img alt="" class="image-article-full-width-580px" height="343" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image67_0.jpg?itok=fe9nUkaA" title="Elenberg Fraser's proposed and approved additions" width="580"></a>

<figcaption>Elenberg Fraser's proposed and approved additions</figcaption></figure>
</body></html>

silvermb

1000 new apartments set for Albert Road and surrounds

<html><body>
It doesn't exist on the Melbourne City Council register, nor the State register, which represent the two primary methods of monitoring inner Melbourne's major planning applications. Rather a proposed redevelopment of 502 Albert Road, East Melbourne has been listed on DTPLI's heritage register, as the application seeks demolition to part of the adjoining historic East Melbourne Synagogue.

502 Albert Road, East Melbourne served as the Salvation Army Printing Works complex once upon a time and according a report published in the The Age dated 2011, the site was <a href="http://www.theage.com.au/business/property/citadel-handed-over-20111216-1oyop" target="_blank">sold to Chinese-based interests</a> during that year for $9.7 million. The intended plans were bought to light once more by Apartments.com.au forum member, Fedsquared.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image218.jpg" rel="gallery-all" title="The sites in question with tower rising behind. Image © DCM"><img alt="" class="image-article-full-width-580px" height="469" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image218.jpg?itok=30UPNnyj" title="The sites in question with tower rising behind. Image © DCM" width="580"></a>

<figcaption>The sites in question with tower rising behind. Image © DCM</figcaption></figure><h2>Application details</h2>

<ul>
<li>502 Albert Road, East Melbourne: existing 1901 three-level Romanesque-style building onsite</li>
	<li>Developer: Woodlink Design and Development</li>
	<li>Architect: Denton Corker Marshall</li>
	<li>27 level residential tower at 88.98 metres</li>
	<li>​66 apartments over 2/3/4 bedroom options</li>
	<li>87 car parking spaces over basement and podium levels, serviced by car vehicle lift</li>
	<li>Facilities include cafe/gallery, pool, gym and common area</li>
</ul>
<h2>Heritage consideration</h2>

<blockquote>
The East Melbourne synagogue is a mid-19th century bluestone and brick building based on the revival Greek Corinthian style. The building is significant as an example of the work of architects Crouch &amp; Wilson, prominent designers of ecclesiastical buildings in Victoria in the nineteenth century.

As the only surviving example of two synagogues designed by the architects, the East Melbourne building demonstrates the denominational diversity that characterised their practice during that time. It is one of a very small number of ecclesiastical buildings that they designed in the Classical tradition.
<cite>Roger Gibbins, Urbis</cite>
</blockquote>

<h2>A quid pro quo solution</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image220.jpg" rel="gallery-all" title="The proposed ground floor layout. Image © DCM"><img alt="" class="image-article-full-width-580px" height="586" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image220.jpg?itok=Poe-yQdO" title="The proposed ground floor layout. Image © DCM" width="580"></a>

<figcaption>The proposed ground floor layout. Image © DCM</figcaption></figure>In a solution designed to satisfy both parties, the development calls for the demolition of registered buildings at the rear of the Synagogue at 488 Albert Street East Melbourne in order to provide the intended tower with a viable footprint. The synagogue will contribute part of its land holding to the developer, in return the developer will fully refurbish the East Melbourne Synagogue.

In addition, new facilities over the tower's ground floor will be dedicated to the Synagogue, "Enabling it to provide a comfortable and safe environment for the congregation and visitors. This will enable the synagogue to remain viable, maintaining the congregation into the future."

Furthermore the proposed solution sees three two bedroom apartments, a café and a multi-purpose room seeded to the Synagogue as a means of future income.

<h2>Total luxury</h2>

From upcoming Spring Street giants to 150 Clarendon Street and Jolimont, the Parliamentary Precinct/Fitzroy Gardens are ringed by luxury apartment developments. Those behind 502 Albert Road have positioned the tower to sit within the ultra high-end of Melbourne's apartment market, with apartment sizes far beyond the norm; in fact some are just plain amazing:

<ul>
<li>Smallest 2BR at combined internal/external: 108sqm</li>
	<li>Typical 2BR internal/external: average 160sqm approximately</li>
	<li>Typical 3BR internal/external: average 220sqm approximately</li>
	<li>Penthouse split over two levels: 4BR at 372sqm internal + 170sqm external</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image263.jpg" rel="gallery-all" title="The proposed L10-12 layout. Image © DCM"><img alt="" class="image-article-full-width-580px" height="476" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image263.jpg?itok=6xwQKE90" title="The proposed L10-12 layout. Image © DCM" width="580"></a>

<figcaption>The proposed L10-12 layout. Image © DCM</figcaption></figure>Applying a modest sales price of $9000 per internal square metre as a rough guide to apartment pricing, a three bedroom abode of 255sqm internal over levels 10-12 would sell for in excess of $2.3 million. Evidently the tower has been positioned to compete with Melbourne's elite residential towers, if not usurp them in the pedigree stakes.

<h2>Comment</h2>

The tower externally looks to follow the lead of Denton Corker Marshall's <a href="/news/85-spring-street-and-the-east-enders" target="_blank">85 Spring Street</a> which is also seeking planning consent, with colour palette and finishes quite similar; blue facades contrasted by lighter block elements. I guess this could be construed as an architect exploring a certain design path or lack of initiative, depends upon your perspective.

As for the few who may call this development home one day, half their luck!
</body></html>

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