JMSN plots second Fitzroy building after topping out debut Melbourne project
Boutique Melbourne developer JMSN has filed plans for its second apartment development in the inner city, lodging an application through the Department of Transport and Planning for a second project in the Fitzroy area.
Fresh off topping out its debut project ns277 in Fitzroy, JSMN, led by Sam Jamieson, is proposing 27 apartments in Fitzroy North. The seven-storey building will replace a single-storey brick warehouse on a 1,069 sqm corner site on the corner of Rae and Alfred streets, within Bondi Beach apartments Street Neighbourhood Activity Centre.
The apartment mix includes 10 two-bedroom apartments, six of which are loft-style homes across the lower levels, and 17 three-bedroom apartments, targeting owner-occupiers and downsizers seeking larger configurations in an established inner-city suburb. Vehicle access is proposed via the rear laneway, with parking provided across two basement levels.
According to the planning report, the project is intended to be a “contextually driven response that will sit comfortably in the established streetscapes of Rae and Alfred Street,” with the built form carefully scaled to respect neighbouring heritage buildings. Upper levels are stepped back and articulated to reduce visual bulk, while materials including brick, rendered concrete and green tile have been selected to reference the area’s industrial and residential character.
The design was workshopped extensively with the Office of the Victorian Government Architect under the state’s Great Design Fast Track process, aligning with the seven published design principles. The report notes the development will achieve an average 8-star NatHERS rating, with a strong focus on natural ventilation, thermal comfort and low ongoing operational costs.
Communal amenity is centred around a 218 sqm ground-floor courtyard, complemented by landscaped breezeways and seating throughout the building. Landscape architecture by Vivid Green extends into the public realm, with new planting and additional bicycle infrastructure proposed along Rae and Alfred streets.
The planning report added the project will “rectify the industrial legacy of the existing building and release much-needed sustainable housing” in an area undergoing significant infill development, while maintaining a respectful relationship with Fitzroy North’s valued heritage context.
The next project to launch in Fitzroy North will be Edison, just 17 apartments designed by Austin Maynard Architects on St George's Road.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
