First look: Immerse Projects moves into Brisbane apartment market with Toowong site acquisition
There’s no slowing down Gold Coast builder-developer Immerse Projects.
Led by construction industry veteran John Kearney, the developer has made its move into the Brisbane apartment market, securing a prime site on Sylvan Road in Toowong.
It’s a location filled with nostalgia for Kearney, who studied at the nearby University of Queensland.
"It feels like a full circle moment," Kearney told Apartments.com.au.
“I spent many nights at the Regatta Hotel just down the road — as have most people in Brisbane. It’s one of the city’s most well-known hotels, and with several cafes, restaurants, and a CityCat stop nearby, it’s become an even more attractive place to live.”
Kearney describes Toowong as a suburb with real depth.
"The suburb attracts everyone, from students to retirees, and that's what makes it interesting."
He also noted the opportunity to take advantage of significant view corridors from the new development site: across Toowong Memorial Park, north to the city, and east along the Brisbane River.
CBRE’s Will Carman and John Nucifora brokered the sale of the 1,760 sqm site, citing strong demand for strategically located development opportunities in Brisbane’s inner suburbs.
"Its proximity to transport, retail, and educational facilities made it an opportunity of strong interest to the broader development community," Carman said.
Nucifora said the acquisition reflects confidence in Toowong, and more broadly Brisbane, as a market of strength for integrated builder developer groups.
"Those with an integrated model, or with strong existing relationships with builders have continued to be at the forefront of development acquisitions over the past two-year period."
Kearney has long operated Greyburn Constructions, and recently expanded into multi-residential development, with great success. They've delivered a new project in Kirra, and they're currently working towards completion at Ombre Robina. Then they have a new project in Kirra, on Haig Street.
They will submit a development application for Toowong later this year.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
