Architecture meets unmatched lifestyle at La Mer Main Beach
When Plus Architecture put pen to paper on La Mer, one of the newest apartment developments in Main Beach, they wanted to design a building that went far past aesthetics.
Plus Architecture Director, Danny Juric, says La Mer, just 22 full-floor apartments and a double-storey penthouse on Main Beach Parade, isn't just about an elegant facade, but a deep integration with its surroundings.
“When designing for the coast, environment plays a huge role,” Juric says.
“We sculpted the building to respond to the sun’s trajectory, ensuring that each apartment is bathed in light without the interruptions of shadow, which is quite rare on the Gold Coast.”
The vision for La Mer was also guided by an understanding of how the Gold Coast lifestyle shapes its residents.
Juric speaks of “barefoot luxury” - a design philosophy that emphasises comfort, warmth, and tactile experiences.
“It’s not just about how the space looks; it’s about how it feels,” Juric says.
“From the feel of the travertine underfoot to the curves in the walls that soften the edges of the spaces, we wanted to create an environment that invites you in and makes you feel at home. It’s all about creating a sense of belonging, of being part of the coast.”
The apartments reflect this philosophy with open layouts that prioritise connection to both the internal and external environments. Large, sculptural balconies are designed to frame views of the coast, while interiors use natural materials like travertine, timber, and soft plaster to engage the senses.
On designing for the location, Juric says Main Beach is not just another beach suburb.
“It’s a quiet, residential area where you need to make a decision to visit, and that’s a key element in how we approached the site. The location is all about balance - an easy walk to the beach and Broadwater, but far enough from the main thoroughfares to maintain peace and privacy.”
La Mer is just 68 steps to the sand at Main Beach, and a short walk to the Tedder Avenue retail strip.
La Mer is being developed by the Sydney-based ODUS, which took over the project last year. To instil confidence in the delivery of the new development, they commenced construction last July and are targeting a late 2026 completion.
The large-scale apartments each span 300 sqm with three bedrooms. Residents will have exclusive access to a resort-style pool, spa, gym, sauna, barbecue facilities, private sun lounges, yoga lawn, and an outdoor beach shower.
ODUS Director Byron Sakha said La Mer was the latest evolution of the exclusive, laid-back Main Beach village, one of the Gold Coast’s most highly sought-after addresses.
“Every apartment in La Mer has house-sized proportions and incredible views—not to mention a location in one of the city’s best postcodes,” Sakha said.
“Demand continues to outstrip supply for ultra-luxury apartments on the Gold Coast, and the rare full-floor design will make these residences particularly prized."
OTP Group Director James Elliott, who is managing the project’s sales, said La Mer would appeal to buyers from across the Eastern seaboard.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
