<ul><li>Architecture by award-winning practice Hayball</li><li>Two stunning interior options designed by interior architects Studio Tate that reintroduce the cinematic glamour of The Regent’s past</li><li>1 bedrooms from $725,000, 2 bedrooms from $1.195m, 3 bedroom + from $1.495m</li><li>Customisable finishes to meet your individual taste</li><li>Eight minutes to the Melbourne CBD by tram</li><li>Surrounded by the best lifestyle retail that Melbourne has to offer</li><li>A 315 sqm rooftop terrace offering barbeque facilities, communal dining and panoramic views</li><li>A bookable overnight guest suite for visiting friends and family</li><li>A dedicated ground floor concierge, as well as smart access via a dedicated digital concierge</li><li>All residences come with at grade parking and storage (no stackers or car lifts in the building)</li></ul>The Regent is a transformative Fitzroy development, rooted firmly in local heritage. Located on the former site of the historic Regent Theatre, a landmark that was sadly demolished in 1983, the new building uses tactile design cues to rekindle the cinematic spirit that once defined its locale. SMA Projects have partnered with an all-star cast to bring the glamour of the silver screen to each of its intuitive 1, 2 and 3-bed residences. Designed by award-winning Australasian architects Hayball, The Regent’s commitment to both local character and residential luxury extends from the experience on street level and into the tactility of each home. Here, two interior options have been designed by Melbourne’s acclaimed Studio Tate, an interior architecture practice that are leading the luxury residential market. The Regent’s design creates a backdrop for a life well lived, and it places all conveniences within reach, starting with a coveted Fitzroy address. A dedicated concierge makes life simple, and access to a sprawling rooftop terrace is perfect for socialising, resting or basking in the summer sun. Access to a bookable overnight guest suite means that hosting friends and family is simple and without compromise. An in-building workshop provides space for DIY projects, while a basement dog wash means you can keep your furry friends looking and smelling their best. The Regent's display suite is now open - book your private appointment today.

The Regent Fitzroy - 340 Fitzroy Street, Fitzroy

No.1 Studley Park is the epitome of luxury living in Kew. This exclusive collection of only 30 residences boasts sophisticated architecture, premium European appliances, and handmade feature tiles. With natural stone or Terrazzo benchtops and light oak timber floorboards throughout, the residences offer tranquil living spaces that connect seamlessly with spacious balconies.

Residents can enjoy breathtaking city views from their full-height double glazed windows, allowing plenty of natural sunlight into the homes while showcasing the verdant treetops of Studley Park. The gourmet kitchens are perfect for entertaining guests, featuring natural stone or Terrazzo benchtops, custom-coloured joinery, and fluted glass feature wall lights.

At No.1 Studley Park, residents have access to a communal rooftop area complete with a BBQ facility, residents lounge, and co-working space with stunning panoramic views of the city skyline. The development also includes secure basement parking and is situated close to parks, the Yarra River, and public transport, making it the perfect location for those seeking a vibrant inner-city lifestyle.

Each residence has been thoughtfully designed by acclaimed design firms Telha Clarke and Studio Tate, and the entire development is built by esteemed builder Prince Corporation. Stamp duty savings apply, and with anticipated completion by end 2022, you can move in mid-2023.

No.1 Studley Park - 1 Studley Park Road, Kew

<ul><li>Demolition of existing building</li>
	<li>Construction of a 4-storey residential building</li>
	<li>Comprising a total of 31 dwellings</li>
	<li>Lower Ground level:
	<ul><li>4 three-bedroom, three-bathroom dwellings</li>
	</ul></li>
	<li>Ground level:
	<ul><li>6 three-bedroom, two &amp; three-bathroom dwellings</li>
		<li>4 two-bedroom, two-bathroom dwellings</li>
		<li>Includes communal facilities (96sq m) and residential lounge (262sq m)</li>
	</ul></li>
	<li>Level 1:
	<ul><li>6 three-bedroom, two &amp; three-bathroom dwellings</li>
		<li>6 two-bedroom, two-bathroom dwellings</li>
	</ul></li>
	<li>Level 2:
	<ul><li>2 three-bedroom, three-bathroom dwellings</li>
		<li>3 four-bedroom, two-bathroom dwellings</li>
	</ul></li>
	<li>Features a lift for accessibility</li>
	<li>Utilizes brickwork and cement-rendered walls, perforated metal and aluminum screens, aluminum fence and panel, clear &amp; obscure glazing, and metal balustrade</li>
	<li>Provides 2 levels of basement and lower ground car parking for 74 vehicles, along with 31 bicycle spaces</li>
	<li>Includes landscaping elements to enhance the surroundings.</li>
</ul>

Maleela Rise, Balwyn - 23 Maleela Street, Balwyn

Foam Street - 1-3 Foam Street, Elwood

There aren’t many luxury penthouses in Fitzroy, fewer still that offer unobstructed views, two separate living zones, and over 300 sqm of living space. Especially in a Melbourne suburb better known for terrace houses and converted warehouses than for vertical-scale opulence.

But well-known local developer <a href="https://www.urban.com.au/developers/sma-projects">SMA Projects</a> has reserved the entire top floor of its newest apartment development,&nbsp;<a href="https://www.urban.com.au/new-apartments/the-regent-fitzroy-340-fitzroy-street-fitzroy-vic-3065">The Regent Fitzroy</a>, for two apartments, but one very distinct penthouse that will stand unrivalled in the popular inner-city suburb.

[smartcode_project:default project_id=24824 project_image_fid=304614]

The penthouse, with its immense north-facing view, is the largest in the block. The four-bedroom residence has been cleverly designed by Hayball Architects to include two separate living areas, accommodating a variety of household needs, from young families wanting a second space for children, to those approaching the empty-nester stage, with adult children studying at university.

At the heart of the home is a central kitchen, designed and realised by the renowned interiors team at Studio Tate. It is anchored by a full-length island bench with an overhang intended for casual dining and entertaining. It also includes a full butler’s pantry, an inclusion more typically found in high-end houses than in city apartments.&nbsp;

This open-plan space, which incorporates the main living area and a dedicated dining zone, is framed by a wraparound terrace that is deep and long enough to accommodate multiple lounge areas, a dedicated outdoor kitchen, and an alfresco dining space.

[smartcode_project:default project_id=24824 project_image_fid=304613]

The master suite features a walk-through wardrobe, a double vanity, a freestanding bath, and a shower, and it opens directly onto the terrace. Easily the showstopper at this old Fitzroy theatre site of its original namesake. Each of the three additional bedrooms also includes their own en-suite with showers.

To preserve the functionality of the main living areas, Studio Tate has demonstrated refined design thinking to incorporate a separate study, featuring a long, integrated desk ideal for multiple work-from-home setups, tucked privately away from the main living zones. Meanwhile, the laundry, often squeezed into a butler’s pantry in more typical compact designs you’d find throughout Fitzroy, has been given its own fully dedicated room.

[smartcode_project:default project_id=24824 project_image_fid=304603]

The Regent occupies the former site of the old Regent Theatre, which was demolished in the early 1980s. In response to this storied inner Melbourne history, SMA Projects, Hayball Architects and Studio Tate have drawn subtle references from the site’s cinematic past through materiality and form.

The Regent's design includes curved motifs, tactile surfaces, and dual interior palettes which were inspired by the glamour and texture of the classic cinema architecture of the original building.

While both top-floor apartments benefit from the development’s broader architectural language, the penthouse asserts a distinct presence through its positioning, size, and north-facing outlook.

The Regent presents a considered selection of luxurious, hotel-inspired amenities—including concierge service, a private guest suite, resident workshop, dog wash station, and curated ground-floor retail—designed to offer comfort, convenience, and a lifestyle defined by distinction.

[smartcode_project:default project_id=24824 project_image_fid=304615]

Importantly, all apartments in the building offer on-title car parking with no stackers or car lifts, a practical point of difference that will appeal to owner-occupiers.

Positioned in one of Fitzroy’s quieter pockets, The Regent is still within walking distance to Brunswick Street, Smith Street, and Carlton Gardens.

Tram connections also place the city within eight minutes of the CBD, while surrounding dining, cultural and retail amenities remain a drawcard for local and interstate buyers alike.

The Regent will comprise 64 one, two, and three-bedroom apartments, with two-bedroom, two-bathroom residences starting from $699,000 and the penthouse selling at $8,500,000.

Currently, off the plan apartment buyers in Victoria can purchase with no stamp duty for a limited time only.

[smartcode_project_cta:default project_id=24824]

Joel Robinson

SMA Projects unveils its luxury penthouse crowning The Regent Fitzroy

<a href="https://www.urban.com.au/developers/sma-projects">SMA Projects</a> believes in flexibility when it comes to property development, making it easier for their purchasers, the majority of whom are downsizers, to transition from their family home into a new apartment.

As well as offering <a href="https://www.urban.com.au/news/vic/why-the-ability-to-customise-is-a-crucial-offering-in-the-off-the-plan-apartment-market">customisable floorplans to suit a buyers' needs</a>, the lifestyle developer also offers a stress-free way of downsizing.

Their 'Settle When You've Sold' initiative allows those coming from another home to wait until they have sold it before settling on their new apartment, removing the complexity of coordinating the sale of their current home in time for building completion.

The flexible scheme is available to buyers at its latest apartment development <a href="https://www.urban.com.au/new-apartments/the-regent-fitzroy-340-fitzroy-street-fitzroy-vic-3065">The Regent Fitzroy</a>, a reimagination of the old Regent Theatre which once stood on the <a href="https://www.urban.com.au/developments/fitzroy-vic-3065">Fitzroy</a> Street site.

[smartcode_project:default project_id=24824 project_image_fid=304614]

The Regent will comprise 64 one, two, and three-bedroom apartments, with two-bedroom, two-bathroom residences starting from $725,000.

Designed by acclaimed architecture firm <a href="https://www.urban.com.au/architects/hayball">Hayball</a> with interiors by <a href="https://www.urban.com.au/interior-designers/studio-tate">Studio Tate</a>, The Regent is a tribute to Fitzroy’s storied past and dynamic present. It features two distinct interior schemes: the Classic Collection, a Nordic-inspired light palette, and the darker, moodier Arthouse Collection.&nbsp;

Each residence is crafted to evoke the cinematic glamour of the original Regent Theatre, from arched ceilings and art deco-inspired detailing in the foyer, to expansive living areas that open onto private balconies or terraces.

[smartcode_project:default project_id=24824 project_image_fid=304767]

Residents at The Regent will enjoy access to a 315 sqm rooftop terrace with panoramic views of the city skyline, complete with BBQ and dining spaces.

A resident guest suite offers a hotel-style option for visiting friends and family, while pet owners will appreciate the convenience of an on-site dog wash.&nbsp;

The inclusion of a resident workshop also reflects SMA Projects’ dedication to supporting a lifestyle that is both creative and practical.

[smartcode_project:default project_id=24824 project_image_fid=304766]

The Regent will rise from a prime corner site bordering Fitzroy and Johnston Streets, one of the most walkable developments currently being delivered in the area. Think walking distance to artisan cafes, independent boutiques, leafy parks, and renowned restaurants.&nbsp;

Currently off the plan apartment buyers in Victoria can purchase with no stamp duty, but only until the end of October 2025.

[smartcode_project_cta:default project_id=24824]

The Regent will rise from a prime corner site bordering Fitzroy and Johnston Streets, one of the most walkable developments currently being delivered in the area

SMA Projects makes downsizing easier at The Regent Fitzroy with ‘Settle When You've Sold’ initiative

Summary:

<ul>
	<li aria-level="1">The Regent revives Fitzroy’s historic Regent Theatre with modern design</li>
	<li aria-level="1">Studio Tate interiors offer two distinct styles with customisation options</li>
	<li aria-level="1">Prime location near cafes, dining, galleries, and tram connections</li>
	<li aria-level="1">Rooftop, guest suite, workshop, and dog wash to enhance resident living</li>
</ul>

&nbsp;

<hr />
&nbsp;

Melbourne developer SMA Projects almost doesn't see itself as a developer.

"We feel like we're more of a lifestyle creator," <a href="/developers/sma-projects">SMA Projects</a> Founder Martin Strode says, adding that they want to create spaces that enhance the way people live, through clever design, architectural features, and prime location of their projects.

When the opportunity to secure the former Regent Theatre site in <a href="/developments/fitzroy-vic-3065">Fitzroy</a>, it allowed them to tick all three of those boxes.

"While the Regent Theatre is long gone, we had a head start in the design phase because we knew how we wanted the building to look before we even secured the site. We had a bit of a blueprint as to the architectural integrity of the sites former life, and how we could reimagine it into a 21st century apartment building," Strode says.

[smartcode_project:default project_id=24824 project_image_fid=304614]

SMA called on&nbsp;<a href="/architects/hayball">Hayball</a>, who they have been collaborating with across several architecturally-significant developments over the past two decades, to draw inspiration from the theatre's Art Deco past, incorporating arched ceilings and period-inspired details.&nbsp;

The Art Deco influence is immediately evident, beginning with the streetscape and extending into the lobby. Curved walls, elegant pendant lighting, and custom-designed, 70s-inspired mirrors capture the essence of a bygone era.

[smartcode_project:default project_id=24824 project_image_fid=304762]

It was important the apartment interiors followed the same style, so the brief to<a href="/interior-designers/studio-tate"> Studio Tate</a> was of a similar narrative.

While also wanting to be flexible and give buyers a level of customisation which SMA believes is incredibly important in off the plan purchasing, Studio Tate put together two distinct designs; the light and refined Classic Collection, influenced by Nordic minimalism, and the dramatic, moody Arthouse Collection, inspired by Fitzroy’s artistic edge.&nbsp;

[smartcode_project:default project_id=24824 project_image_fid=304606]

SMA’s philosophy is that buildings are about more than just the apartments. They make a conscious effort to create spaces where residents can gather, always staying true to their core belief of making life easier for those who live there.

Crowning the nine-level building will be a 315 sqm rooftop which will act as a shared space for residents to gather, eat, drink, and take in uninterrupted views of the Melbourne skyline.

[smartcode_project:default project_id=24824 project_image_fid=304765]

One of the more innovative features designed by SMA is the inclusion of a guest suite, exclusively available for residents to book. This thoughtful addition functions like a private spare bedroom, providing a convenient space for family or friends to stay.&nbsp;

In response to the 2023 Victorian pet census, which revealed that nearly 60% of Victorian adults own pets—particularly dogs—SMA also incorporated a dedicated dog wash facility within the building. Residents will enjoy the added convenience of a concierge service, available to handle everything from managing deliveries to making restaurant reservations and much more.

While SMA will be bringing doorstep convenience in the form of several retail spaces on the ground floor, of which at least one will likely be a cafe, <a href="/new-apartments/the-regent-fitzroy-340-fitzroy-street-fitzroy-vic-3065">The Regent</a> is strategically located in the cultural heart of Fitzroy.

[smartcode_project:default project_id=24824 project_image_fid=304612]

The Fitzroy Street address places residents just seconds from Johnston Street, one of Melbourne’s most popular areas for cafés, dining, galleries, and nightlife.&nbsp;

Johnston Street also serves as a convenient thoroughfare, connecting west to Abbotsford and east to Carlton. The 96 tram, located just five minutes from The Regent at the intersection of Johnston and Nicholson Streets, provides direct access through the CBD and all the way to St Kilda Beach.

Victoria's new off the plan apartment savings apply to all 64 one, two, and three-bedroom apartments at The Regent, but only for a limited time.

[smartcode_project_cta:default project_id=24824]

SMA makes a conscious effort to create spaces where residents can gather, always staying true to their core belief of making life easier for those who live there.

Studio Tate

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