Central Equity to revive shelved Surfers Paradise apartment tower

Melbourne developer Central Equity is reviving its Surfers Paradise tower that was shelved three years ago due to escalating construction costs.

Central Equity, HIA Victoria's most awarded apartment developer—known for projects such as Melbourne Grand, Southbank Place, and Victoria Tower—has completed over 80 developments.

Back in 2022, the plan was for Pacific One, a 56-level tower comprising 486 dwellings. Although sales began successfully, it soon became clear the project was no longer feasible due to rising construction costs.

Now, there are renewed hopes that the skyscraper—set on a prime 3,259 sqm corner site at Frederick Street and Garfield Terrace—will go ahead.

Central Equity has returned to the drawing board with architecture firm Marchese Partners, submitting a revised proposal for a 52-level tower with 347 apartments. The new design features six podium levels, up from the two originally approved. That will home the 387 parking spaces, rather than in basement-level parking, a costly and timely exercise.

A pre-lodgement meeting was held with the Gold Coast City Council before the recent application. Council supported the podium height, and identified reservations about the dark-glazed appearance, recommending finishes that complement the residential coastal character.

"In response to the above items raised, the development was revised to incorporate a more subtropical, coastal design palette with more incorporated articulation and recesses and deep planting," town planner Urbis noted in their submission.

Marchese Partners said in their submission that while the redesign of the development has been approached holistically, the design changes largely relate to the podium levels and tower base.

"The tower design remains primarily the same, with only minor revisions to the central column design. Given proposed increase in podium height, careful consideration has been given to the design strategy of these levels to ensure the tower base positively contributes to the streetscape character and coastal environment."

They said the podium design has been cleverly revised to emulate residential dwellings, by incorporating balconies and glazing with false windows.

"This creates the appearance of residential dwellings while also creating visual interest through balconies of varying height, width and depth and integrated landscaping. This in turn softens the overall appearance of the podium, reducing visual bulk and positively contributing to the development character of the area while maintaining the anticipated development intensity for the zone."

The extensive amenity that was on offer in the original building has been reduced.

Previously known as the Pacific Club (below), the sixth level will still feature two swimming pools, cabanas, barbecue areas, an indoor and outdoor gym, sauna, and a club lounge. Gone however is the exclusive rooftop club, reserved only for the use of skyhome and penthouse residents. There had been plans for a glass-edge pool, gym, sauna, and alfresco dining spaces.

When Pacific One launched, Central Equity Executive Director, Karl Kutner, said the market had been starved of the type of dwelling mix being offered in the development.

"There's not many projects at the moment in this location that offer one, two, three and four-bedroom apartments," Kutner said.

It is nearly two decades since Central Equity acquired their first block on Frederick Street. They had planned a more boutique building before acquiring several neighbouring properties to create a 19-lot compound.

The new tower will be Central Equity's first outside of Melbourne.